'A few years ago we decided to respond to this reality, so we are taking the franchise down some new paths by delivering three distinct experiences: simulation, action and arcade. 'Our fans have been sharing with us their varied takes on the racing genre and it is clear that despite the huge mass appeal of Need for Speed’s action-driving games, there are large groups of consumers who appreciate different takes on racing games,' commented Keith Munro, VP of marketing at EA, to our sister site. This autumn will see the release of simulation game Need for Speed Shift and arcade racer Need for Speed Nitro, while later in the year, EA will release the free-to-play action MMOG Need for Speed World Online. Electronic Arts is to move its Need for Speed racing franchise into three distinct genres, as it breathes more life into a series that has sold almost one hundred million units.
